For over a decade, I've helped companies innovate and launch successful digital products. As a leader, I build and mentor multidisciplinary design teams, collaborating closely with product, engineering, and business stakeholders to define and execute effective design and product strategies.

Drop me a message? mail@jessiehsu.nl

Skillset and tools 👩🏻‍🔧

Skillset

Interaction and visual design
UX research
Mobile app and Web design
Prototyping and usability testing
Scrum framework
Design strategy
Service design
Experiment design
Co-creation workshop and Design sprint facilitation

Tools

Adobe CC suite (Photoshop, Illustrator, InDesign, Premiere, After Effects)
Figma
Sketch
Axure
Origami
Hotjar
Fullstory
Google Analytics

Certificates 📜

Certified Professional Scrum Master 1
Design sprint master (by Design sprint academy)
Behavioral Economics Bootcamp (by Irrational Labs)
NNg UX Certificate: UX research and interaction design

Languages 🙋🏻‍♀️

🇹🇼 Mandarin (Native)
🇬🇧 English (Full Professional Proficiency)
🇯🇵 Japanese (JLPT N1, Full Professional Proficiency)
🇳🇱 Dutch (A2, Limited Working Proficiency)

Experiences 👩🏻‍💻

Senior UX designer
Kramp
October 2024 - Present
Utrecht, The Netherlands

Optimizing Kramp's e-commerce website and mobile app from UX strategy to feature implementation.
Collaborating with the product analyst and a UX researcher to enhance research, performance metrics, and measurement methods for the entire website.

UX Design Lead
DEGIRO
May 2022 - October 2024
Amsterdam, The Netherlands

Managed a team of two product designers and two UX copywriters to improve the trading platform’s content quality and boost user retention.
Established DesignOps from scratch, including optimizing workflows, building a design system, and creating tooling to maximize deliverable value.

Lead UX/Service designer
ING Netherlands (ING Neo)
June 2020 - April 2022
Amsterdam, The Netherlands

Supported innovative initiatives to create and refine MVP concepts and drive further product development.
Led the setup of UX capability, tooling, and strategy for ING Neo to shorten time-to-market.

Senior UX/Service Designer
KLM Dutch Royal Airlines
April 2019 - April 2020
Schiphol Oost, The Netherlands

Designed digital solutions to help KLM employees perform at their best.
Empowered junior designers to grow their knowledge and skills in service and UX design within the B2B context.

Senior UX Designer

ABN AMRO (via IceMobile B.V)
October 2017 - April 2019
Amsterdam, The Netherlands

Led the implementation of payment features for ABN AMRO’s mobile native (iOS and Android) banking app.
The primary goal was to shape and deliver exceptional B2C customer experiences.

Senior consultant/Manager
PwC Netherlands
November 2015 - September 2017
Amsterdam, The Netherlands

Designed, developed, and executed digital design strategies for clients across various industries, utilizing UX design principles to address complex business challenges.

Visual designer
KONE Oy
May - October 2015
Espoo, Helsinki

Involved in several internal software web and mobile native design projects.

Strategic designer
Exustar Co.
September 2011 - August 2012
Taichung, Taiwan

Collaborated with the marketing team to conduct market research and product benchmarking to understand the competition.
Based on the research, I proposed a style guide for cycling shoes design and a CI visualization.

Educations 👩🏻‍🎓

Master of Arts in Industrial and Strategic Design
(Minor: Information Technology Program)
Aalto University, Finland
September 2012 - June 2015

Post-Bachelor diploma in Industrial Design
Umeå Institute of Design, Umeå University, Sweden
September 2010 - June 2011

Bachelor of Arts in Japanese Studies
Tamkang University, Taiwan
September 2001 - June 2006