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About Jessie

For over a decade, I've helped companies innovate and launch successful digital products. As a leader, I build and mentor multidisciplinary design teams, collaborating closely with product, engineering, and business stakeholders to define and execute effective design and product strategies. 

Drop me a message? mail@jessiehsu.nl


Experiences 👩🏻‍💻
Senior UX designer
Kramp
October 2024 - Present
Utrecht, The Netherlands
  • Optimizing Kramp's e-commerce website and mobile app from UX strategy to feature implementation.
  • Collaborating with the product analyst and a UX researcher to enhance research, performance metrics, and measurement methods for the entire website.

UX Design Lead
DEGIRO
May 2022 - October 2024
Amsterdam, The Netherlands
  • Managed a team of two product designers and two UX copywriters to improve the trading platform’s content quality and boost user retention.
  • Led cross-functional discussions and managed stakeholders’ expectations across projects
  • Collaborated with team leads to create project priority quarterly
  • Established DesignOps from scratch, including optimizing workflows, building a design system, and creating tooling to maximize deliverable value.

Lead UX/Service Designer
ING Netherlands (ING Neo)
June 2020 - April 2022
Amsterdam, The Netherlands
  • Led research and design process within fintech initiatives in the Netherlands, Singapore, and the Philippines in a full remote context  to create and refine MVP concepts and drive further product development.
  • Supported the setup of UX capability, tooling, and strategy for ING Neo to shorten time-to-market.
Senior UX/Service Designer
KLM Dutch Royal Airlines
April 2019 - April 2020
Schiphol Oost, The Netherlands
  • Conducted field research for different departments within KLM, including Engineering & Maintenance and an international station in Hong Kong.
  • Drove the design process in projects to help KLM employees perform at their best.
  • Led the design process and cross-functional discussions within the projects
  • Empowered junior designers to grow their knowledge and skills in service and UX design within the B2B context.

Senior UX Designer
ABN AMRO (via IceMobile B.V)
October 2017 - April 2019
Amsterdam, The Netherlands
  • Led the implementation of payment features for ABN AMRO’s mobile native (iOS and Android) banking app.
  • The primary goal was to shape and deliver exceptional B2C customer experiences.

Senior Consultant/Manager
PwC Netherlands 
November 2015 - September 2017
Amsterdam, The Netherlands
  • Designed, developed, and executed digital design strategies for clients across various industries, utilizing UX design principles to address complex business challenges.

Visual Designer
KONE 
May - October 2015
Espoo, Helsinki
  • Involved in several internal software web and mobile native design projects.

Interaction Designer
Robert Bosch
Sep.2013 - October 2014
Leoberg, Germany
  • Worked on design research, interaction design and UI visualization for Smart Home and automotive-related projects from different departments within Bosch.

Strategic Designer
Exustar Co.
September 2011 - August 2012
Taichung, Taiwan
  • Collaborated with the marketing team to conduct market research and product benchmarking to understand the competition.
  • Based on the research, I proposed a style guide for cycling shoes design and a CI visualization.


Education 👩🏻‍🎓

Master of Arts in Industrial and Strategic Design
(Minor: Information Technology Program)
Aalto University, Finland
September 2012 - June 2015

Post-Bachelor diploma in Industrial Design
Umeå Institute of Design, Umeå University, Sweden
September 2010 - June 2011

Bachelor of Arts in Japanese Studies
Tamkang University, Taiwan
September 2001 - June 2006


Skillset and tools 👩🏻‍🔧

Design
  •  Interaction and visual design
  • UX research
  • Mobile app and Web design
  • Prototyping and usability testing
  • Scrum framework
  • Design strategy
  • Service design
  • Experiment design
  • Co-creation workshop and Design sprint facilitation
Tools
  • Adobe CC suite (Photoshop, Illustrator, InDesign, Premiere, After Effects)
  • Figma
  • Sketch
  • Axure
  • Origami
  • Hotjar
  • Fullstory
  • Google Analytics
Business
  • Market and competitive analysis
  • Define value proposition and product vision
  • Cross-functional collaboration
  • Project management and resource allocation
  • Define project priority and quarterly planning
People manager
  • Leading multi-disciplinary team (designer and writer)
  • Coaching and mentoring
  • Performance management (OKR)
  • Team bonding


Certificates 📜
  • Certified Professional Scrum Master 1
  • Design sprint master (by Design sprint academy)
  • Behavioral Economics Bootcamp (by Irrational Labs)
  • NNg UX Certificate: UX research and interaction design


Language 🙋🏻‍♀️
  • 🇹🇼 Mandarin (Native)
  • 🇬🇧 English (Full Professional Proficiency)
  • 🇯🇵 Japanese (JLPT N1, Full Professional Proficiency)
  • 🇳🇱 Dutch (A2, Limited Working Proficiency)

Copyright © Chien-Ting Jessie Hsu 2025